The Bag That Became The Talk Of The Town

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A Tote That Turned Heads

They came for lunch, but left with more...

Newport wasn’t selling merch. They just wanted less plastic.

Now their tote is repping their brand all over Cape Town. No billboards needed.

What they didn’t expect? People asking for the bag, before placing their food order.

From Deli to Icon

A quick look at the rise:

1997: Newport opens with 4 staff
2010: Smoothie bar launches
2023: Over 60 staff, and a cult sourdough following
2025: The tote drops, locals start noticing

And just like that, the deli became part of the Sea Point street style.

Seen Around Town

Locals didn’t just carry it. They styled it.

Show how the bag is showing up in real life. Think street-style energy, even if it’s imagined.

Spotted:

Packed with pilates gear on Regent Road
Slung over a shoulder at Oranjezicht Market
Holding two sourdoughs and a copy of Kinfolk
Peeking out of a bike basket on a Clifton run

A Brand on the Move

There’s no billboard on your main road that could do what this bag does.

It shows up in coffee lines, in yoga studios, at weekend markets.

It carries food, water bottles, sketchbooks, and the Newport name.

And when people ask, “Where’d you get that?”

The answer always leads them back to the store!

Why It Works

Everyday carry = everyday visibility
Reduces plastic with style (and strength)
Fits seamlessly into the lifestyle of Newport’s customers
Builds FOMO, naturally, not forcefully
Turns loyal shoppers into walking ambassadors

Real People, Real Carry

For the Health-Conscious Regular:

You grab a smoothie and a rye loaf every week. Now your tote fits right in, clean, durable, and as calm as your lifestyle.

For the Curious Tourist:

You stopped in by chance. Left with a pastrami sandwich… and a bag that reminded you of your trip.

For the Local Creative:

Your tote holds a sketchpad, a sourdough, and your identity. It’s recognisable, reusable, and always starting conversations.

Ready to Be Seen?

You don’t need to force your brand into conversations.

Make something useful. Thoughtful. Aligned with your customers...

They’ll carry your brand for you.

FAQs

1. How did a simple tote become so popular?
Newport’s bag fit into locals' lifestyles, clean, useful, and plastic-free.

2. Is this kind of bag only for food stores?
Not at all. We’ve seen it work for wine farms, fashion brands, wellness shops, and more. If your customers walk out the door, they can walk out with your brand.

3. How do I get bags like these for my business?
We create custom reusable bags for brands that want more than just packaging.

4. Why are canvas bags more durable and sustainable?

Our quality canvas bags are made from sustainable materials. They have a longer life cycle and carry more weight.

Just like Newport.

Want to Create Something Worth Carrying?

We help retailers like Newport turn simple packaging into unforgettable visibility.

Custom bags made with better materials, made for better brands.

📧 sales@bagsdirect.co.za

🌍 www.bagsdirect.es

📞 +27 (0)21 510 1786

Reusable. Recognisable. Ready when you are.