The Bag That Speaks Your Brand
Why the right packaging could the most powerful brand ambassador you’ve got.
Does More Than Carry Skin Care
Imagine handing your customer a product... and with it, giving them something beautiful. Useful. Reusable.
Something that doesn’t just carry your product, but your mission.
This is what The Body Shop asked for, and it’s what we delivered.
The Cost of Disposable Branding
Let’s be honest. Most retail bags are thrown away the minute a customer walks out the door.
Plastic looks cheap. Paper tears, and both leave no lasting impression.
In a world where every brand is fighting for attention, and every consumer is voting with their values, single-use is costing you more than you think:
- You're paying for packaging that vanishes in seconds.
- You're missing a chance to connect beyond the sale.
- You’re unintentionally part of the global waste crisis.
Retail isn’t just about shelves anymore. It’s about storytelling, and if your bag can’t tell one, you’re losing an opportunity.
The Bag Is the Message
What if your packaging did more than carry products? What if it told your story, lived your values, and earned its place in your customer’s everyday life?
Retail and decision-makers today face a brutal trade-off:
- Keep costs down or stay eco-friendly.
- Build brand visibility or reduce waste.
- Ship fast or source ethically.
The pressure is real, but what if you didn’t have to choose?
The Most Underrated Branding Tool? Your Bag
When The Body Shop launched their Road Show Project, a traveling beauty experience offering personal skincare advice and product discovery, they knew they needed more than just samples and smiles.
They needed a bag, but not just any bag.
They needed a bag that:
- Matched their eco-first values
- Aligned with their refill and reuse ethos
- Looked beautiful on the road and in the hands of every customer
So we made them one.
Inside the Bag
Here’s what we created for The Body Shop:
- Material: Cotton canvas, sturdy, sustainable, and naturally biodegradable
- Design: Custom-printed with a lush green frame, abstract colour blocks, and a charming bunny mascot
- Practicality: Shoulder straps, strong stitching, foldable, and large enough for both groceries and beauty kits
- Custom Branding: Screen printing with artwork supplied by the client
It’s the kind of bag customers don’t throw away. Every time they use it, your brand goes with them!
Shopping With This Bag
Morning: Carries skincare samples from a Body Shop location near them.
Afternoon: Holds a shopper’s books and groceries.
Evening: Folds into a backpack for tomorrow’s yoga class.
This isn’t giveaway merch. This is functional marketing. This is branded storytelling.
Eco Isn’t Enough. Make It Desirable.
At Bags Direct, we’ve helped over 5,000 clients, from Amazon to local boutiques, ditch single-use packaging and design reusable bags that reflect who they are.
Why choose us?
- Ethical manufacturing in our certified Wenzhou, China factory
- GRS-certified materials and 1% for the Planet membership
- 35+ years of experience in supplying bags, luggage, and backpacks
- Fast, flexible design support with low MOQs and full printing capabilities
We’ve worked with supermarkets, safari lodges, cruise liners, retail chains, and independent sellers. If you’ve got a product to carry, we’ve got a reusable way to carry it.
FAQs
What’s the minimum order for custom bags?
500 units. We offer custom printing, sizing, and design support.
Can I use these bags in retail stores?
Yes. Our clients use them in supermarkets, hotels, launderettes, fashion stores, and even cruise liners.
Where are the bags made?
In our ethically audited factory in Wenzhou, China. Certified by Walmart, Sedex, Amfori BSCI, and ISO 9001.
How do you ensure sustainability?
We use Global Recycled Standard-certified materials and support 1% for the Planet. We design for durability, so your bags stay in circulation—not landfills.
If They Keep the Bag, They Remember the Brand. 
The Body Shop stands for more than beauty, it stands for purpose. Every time someone reuses this bag, they’re not just carrying skincare. They’re carrying a message of refill, reuse, and responsibility.
That’s how your mission travels. That’s how values become visible. Give them a bag that speaks their beliefs, and you give them a reason to remember yours.
Let’s turn your packaging into brand awareness
Whether you're hosting an event, launching a new product, or rethinking your in-store packaging, we’re here to help you make it count.
📧 sales@bagsdirect.co.za
📞 +27 (0)21 510 1786
Let’s build your next retail success story, bag by bag.