How Bags Direct started

Bags Direct opened its doors in 1993, supplying local retailers in South Africa backpacks and travel essentials. It grew quickly into expanded our offering into outdoor and promotional items. 


In 2010, we were awarded the official 2010 FIFA World Cup license producing all drawstring and backpacks for the entire event. More recently in 2019 e were awarded the official 2019 Rugby World Cup license producing all backpacks for the event and also the Springboks bags and luggage for their competition in Japan from which they brought back home the trophy.


This success lead us to broaden our product offering into an impressive 21 departments in 2020. Click here to view our company portfolio


What we do at Bags Direct

Bags Direct is a leading supplier in South Africa of home and travel essentials. Offering 21 departments with over 2000 products, everything from eco-friendly, bags, fitness, homeware to outdoor, personal care, pets, travel and much more!


We are currently supplying over 50 retailers nationwide in South Africa and in Southern Africa including Angola, Botswana, Malawi, Mozambique, Namibia and Seychelles.


Our biggest clients in South Africa are Makro, Spar, Pick n Pay, OK, Pep, Game, Ackermans, Jet, Built It, Builders Warehouse, Clicks, Dischem, CNA, President Hyper, Ultra Liquors, Liquor City, Spar Tops, Total, BP and much more!

In 2018 we expanded our offerings into online retailers including Takealot, Zando, OneDayOnly, Jumia, Snatcher, UberEats, Makro, HomeChoice and YuppieChef. 

Learn More

We are a worldwide distributor of a large range of products to see our offerings view our catalogues to get a better understanding of what we can offer you. View our catalogues


Our main distribution centre is situated in Cape Town, South Africa. Where we are able to expediently deliver to any part of the country within 48-72 hours and worldwide within 21 days depending on the region and size of order.


Merchandising Partner

Our company focuses on two directions:


1.) The most important offering is ordering products to  your business at wholesale prices. Where the products that you add to your cart, can be placed via our website, paid and will be delivered to the desired location entered in your shipping details. For more information click FAQ


2.) Alternatively you can contact us via email or call us. You will find that our company is committed to a high level of service at all times and we will be happy to attend to any of the queries/information of any of our products. Contact us now click contact


Bags Direct Vision

Our goal is to allow businesses to directly purchase their desired products and ship it directly to their warehouse, business or regional stores. Our warehousing complex covers some 3500 square metres, and this allows us to keep at all times an impressive inventory of the products found in our latest catalogues.


Advantages of Using Bags Direct

  • Our distribution centre is situated in Cape Town, South Africa where we are able to expediently deliver to any part of the country within 48-72 hours. 

  • We are an accredited level 8 BEE company.

  • Bags Direct was successfully awarded the distribution rights for licensed products with the FIFA World Cup Trademark in 2010 and the Rugby World Cup Trademark in 2019. 

  • All products go through a quality check control and are sanitised before being shipped. 

  • We have 27 years of experience and have gained a substantial market share in the South African retail and online market.

  • We offer businesses the chance to brand their own eco-friendly shopper bags; merchant stands for retailers to sell our products attractively and  airport concept stores for travel accessories and excess luggage (discussed below). 

Promotional Offering - Branded Shopper Bags

We offer you the chance to select your material from non-woven, canvas, paper, hessian and laminated shopper bags in which all our eco-friendly. Then you can select your desired size from small, medium or large. And finally your style, where you can personalise your own design, by emailing us your logo and any designs or we can do it for you free of charge. 


Merchant Stands Offering - ECO Stands

We offer a variety of stands to display our products for your store from eco-friendly essentials, braai accessories, home & storage essentials, shopper bags, battery supplies to pet supplies. Here you have the option to choose what products you would like top add from our catalogues. Alternatively we can do it for you. The price per stand will be +/- R12,000 ZAR. Which includes delivery and a banner on top of your stand.


Concept Store Opportunity - Passenger Stop

We offer concept stores for airport retailers in the from of a store or a kiosk. Where we provide a courier service of all excess luggage in which a passenger may have, also a storage facility to store valuables when walking around the airport & of course travel accessories from neck pillow, locks, reading glasses, batteries, travel souvenirs, and much more! The store also offers quality internet access for passengers, the ability to send email or browse the internet from our computers or via their phones and also printing and photocopying.
View our presentation


Bags Direct Company Portfolio