How Bags Direct started

Bags Direct launched in 1993, supplying local retailers in South Africa with backpacks and travel essentials. It grew quickly and over time and we expanded our offering into outdoor items, furniture, pet products, eco-friendly products, travel essentials and more.

In 2010 we were awarded the official 2010 FIFA World Cup license producing all drawstring and backpacks for the entire event. In 2019 were awarded the official 2019 Rugby World Cup license producing all backpacks for the event and also the Springboks bags and luggage for their competition in Japan from which they brought back home the trophy!

This success lead us to broaden our product offering into an 21 departments with various styles of products in 2020.

What we do at Bags Direct

Bags Direct is a leading supplier in South Africa of home and travel essentials. Offering 21 departments with over 2000 products, everything from eco-friendly, bags, fitness, homeware, outdoor, personal care, pets, travel and more! We plan to expand and bring even more products.

We supply over 50 retailers nationwide in South Africa and in Southern Africa including Angola, Botswana, Malawi, Mozambique, Namibia and Seychelles.

Our biggest clients in South Africa are Makro, Spar, Pick n Pay, OK, Pep, Game, Ackermans, Jet, Built It, Builders Warehouse, Clicks, Dischem, CNA, President Hyper, Ultra Liquors, Liquor City, Spar Tops, Total, BP and more.

In 2018 we expanded our offerings into online retailers including Takealot, Zando, OneDayOnly, Jumia, Snatcher, UberEats, Makro, HomeChoice and YuppieChef.

Our main distribution centre is situated in Cape Town, South Africa. Where we are able to expediently deliver to any part of the country within 48-72 hours and worldwide within 21 days depending on the region and size of order.

We are a worldwide distributor of a large range of products to see our offerings and get a better understanding of what we offer you.

View our catalogues

Our Company Profile

Take a look at our company portfolio. You'll find our retailer

Our company focuses on two directions:

1.) The most important offering is ordering products to your business at wholesale prices. Where the products that you add to your cart, can be placed via our website, paid and will be delivered to the desired location entered in your shipping details. For more information click FAQ

2.) Alternatively you can Contact us

via email or call us. You will find that our company is committed to a high level of service at all times and we will be happy to attend to any of the queries/information of any of our products.

Our Vision

Our goal is to allow businesses to directly purchase their desired products and ship it directly to their warehouse, business or regional stores. Our warehousing complex covers some 3500 square metres, and this allows us to keep at all times an impressive inventory of the products found in our latest catalogues.

Advantages of Using Bags Direct

  • Our distribution centre is situated in Cape Town, South Africa where we are able to expediently deliver to any part of the country within 48-72 hours.Β 

  • We are an accredited level 8 BEE company.

  • Bags Direct was successfully awarded the distribution rights for licensed products with the FIFA World Cup Trademark in 2010 and the Rugby World Cup Trademark in 2019.

  • All products go through a quality check control and are sanitized before being shipped.

  • We have 27 years of experience and have gained a substantial market share in the South African retail and online market.

  • We offer businesses the chance to brand their own eco-friendly shopper bags; merchant stands for retailers to sell our products attractively and airport concept stores for travel accessories and excess luggage (discussed below).

Our head office

Here you'll find our back-end workers, that work hard everyday to bring you the best service!

The Bags Direct Team

Issy Levy


Luciano Levy


Vidhantha Seebran

Shipping Manager

Jasmine Xu

Sourcing Manager

Sharon Steyn

Online Sales Manager

Marisa Petersen

Retail Sales Manager

Charmaine Ferriera

Account Manager

Noah Satz

Technical Lead

Mia Halford

Graphic Designer

Megan Bastick

Graphic Designer

Cassidy Van Wyk

Warehouse Manager

Samantha Petersen


Rita Morides

Sales South Africa

Simbonile Seyamo


Diane Hendricks