About us

Our Story

Bags Direct is a family-owned business that has been a leading distributor for the retail, promotional, and corporate markets for over 30 years within Southern Africa, which has expanded into Europe, North America, and the Middle East. In 2023, we established an office in Spain and a supporting office in China.

We are known for specialising in custom-branded recyclable shopper bags, corporate gifting, and promotional items. We offer wholesale for resellers in our diverse 25 categories of over 5,000 products.

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Why Choose Us?

We distribute to various international companies and are proud suppliers of the Eco Lifestyle brand, which is well-known in South Africa, Spain and the United States of America.

Our company's success is a product of our experienced staff, prompt turnaround times, high-quality products and efficient delivery. Our philosophy is to achieve success that contributes to the economy.

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We have 30 years experience and gained a substantial global market share in retail and online.

We pride ourselves on good quality products, packaging and dispatching timelessly worldwide.

We certify our products quality and our products are checked and packed to the best of our ability.

We are an accredited level 2 BEE company for empowering Black-ownership in South Africa.

Meet the Team

Issy Levy

CEO and Founder

After 35 years of developing exciting and inspirational products within South Africa and international markets, I have grown Bags Direct from humble beginnings into a highly respected importer and distributor across all 25 categories.

Rita Morides

Key Accounts Manager

With 27 years of Key Account Management experience, I continue to drive the growth of the company by servicing major retailers in South Africa. Through relationship management, new product development, and after-sales service.

Sharon Steyn

Business Development Executive

With 18 years of experience in Promotional, Retail and Online Sales, I have proven track record of building strong relationships and retaining top accounts. I have an unwavering passion for delivering outstanding quality and service

Marissa Peterson

Retail Sales Manager

I manage accounts for retail and travel to customers nationally and internationally for corporate sales.

Luciano Levy

Marketing Manager

I have a passion for all things bags and travel. My role is establishing and growing Bags Direct’s industry partnerships and collaborations. I have 5 years of business-to-business sales and marketing experience. I am known for my aptitude for creating concepts for retailers.

Charmaine Ferrera

Finance Manager

I have 30 years experience ensuring Bags Direct maintains ethical and professional manner with financial obligations, allowing our company to maintain a good credit record.

Vidhantha Seebran

Imports & Exports Manager

With 25 years of invaluable experience of product sourcing, order placement, warehousing, and global transportation. I've built relationships with international manufacturers and retail buyers which have provided me with valuable insights into daily operations.

Charne Kleinhans

Online Strategic & Co-ordinating Manager

I've navigated the ever-changing currents of e-commerce. From the humble beginnings of a Merchandising Co-Ordinator to overcoming countless hurdles along the way to handle the strategic areas within the business. Each step has been a lesson in resilience and adaptability.

Noah Satz

Online Key Accounts Manager

I specialize in what you see on the website. I work towards generating sales, experiences, and ensuring you, our customers are satisfied.

Jaden Quat

Retails Key Accounts Manager

I specialize in catalogue listings, merchandising, and creating connections with online buyers. I strive to optimize experiences, drive sales, and cultivate lasting partnerships.

Megan Bastick

Online Creative Director

I joined Bags Direct in 2022 to gain experience in the retail industry. I specialise in creating social media and digital marketing to create brand awareness about what we do best.

Laroche Doherty

Graphic designer

I specialize in photography, video editing, graphic design, and motion graphics. With every project, I aim to evoke emotions, and leave a lasting impact through visual storytelling.

Diane Hendricks

Stock Manager

I have 15 years experience of warehouse and stock take management. I am here to help Bags Direct maintain consistent delivery by ensuring all orders are packed with love and are delivered in good condition to our valued customers.

Goodwin Zonke

Sales and Retail

I work with variousstores and aim to expand. I am provided with opportunities to travel and speak to clients across South Africa. I am hardworking and do my best to provide great service for every client I meet.

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