About us

Our Story

Bags Direct is a family-owned business that has been a leading distributor for the retail, promotional, and corporate markets for over 30 years within Southern Africa, which has expanded into Europe, North America, and the Middle East. In 2023, we established an office in Spain and a supporting office in China.

We are known for specialising in custom-branded recyclable shopper bags, corporate gifting, and promotional items. We offer wholesale for resellers in our diverse 25 categories of over 5,000 products.

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Latest Trends

We aim to add value by offering the latest trends in sustainable shopping bags, luggage and bags.


We aim to promote environmentally products ti provide a solution to single-use plastic.

Economic Contribution

We aim to support the growth of the leading retailers and the E-commerce sector.

Global Delivery

We aim to deliver worldwide to make it easy accessibly for resellers.

Our Growth

We offer international businesses the opportunity to find more products that suit their market through our 25 categories with over 1100 products. This includes our specialities eco-friendly, homeware, travel, outdoor, and more.

The clients in South Africa that we have worked with are Makro, Spar, Pick n Pay, OK, PEP, Game, Ackermans, Jet, Built It, Clicks, Dischem, Builders Warehouse, Ultra Liquors, Total and more.

In 2018, we expanded our offerings to online retailers of Takealot, Zando, OneDayOnly, Jumia, Snatcher, UberEats, Makro, Wellness Warehouse, HomeChoice and YuppieChef.We recently expanded our operations to provide for retailers like Walmart, Pepco, Spar, Total energies. and starbucks. We are now providing online retailers like Amazon and Uber Eats.

Why Choose Us?

We distribute to various international companies and are proud suppliers of the Eco Lifestyle brand, which is well-known in South Africa, Spain and the United States of America.

Our company's success is a product of our experienced staff, prompt turnaround times, high-quality products and efficient delivery. Our philosophy is to achieve success that contributes to the economy.

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We have 30 years experience and gained a substantial global market share in retail and online.

We pride ourselves on good quality products, packaging and dispatching timelessly worldwide.

We certify our products quality and our products are checked and packed to the best of our ability.

We are an accredited level 2 BEE company for empowering Black-ownership in South Africa.

Meet the Team

Issy Levy

CEO and Founder

After 35 years of developing exciting and inspirational products within South Africa and international markets, I have grown Bags Direct from humble beginnings into a highly respected importer and distributor across all 25 categories.

Rita Morides

Key Accounts Manager

With 27 years of Key Account Management experience, I continue to drive the growth of the company by servicing major retailers in South Africa. Through relationship management, new product development, and after-sales service.

Sharon Steyn

Online Sales Manager

With 18 years of experience of specializing in both retail and online sales, I have a proven track record of building strong relationships and retaining top accounts. I have an unwavering passion for delivering outstanding quality and service.

Marissa Peterson

Retail Sales Manager

I started as a stocker in 2017 and progressed to a position in corporate sales. Managing accounts for retail chains both nationally and internationally, I have also had the opportunity to travel and engage with clients.

Luciano Levy

Marketing Manager

I have a passion for all things bags and travel. My role is establishing and growing Bags Direct’s industry partnerships and collaborations. I have 5 years of business-to-business sales and marketing experience. I am known for my aptitude for creating concepts for retailers.

Charmaine Ferrera

Finance Manager

I have 30 years experience ensuring Bags Direct maintains ethical and professional manner with financial obligations, allowing our company to maintain a good credit record.

Vidhantha Seebran

Imports & Exports Manager

With over two decades of invaluable experience of product sourcing, order placement, warehousing, and global transportation. I've built relationships with international manufacturers and retail buyers which have provided me with valuable insights into daily operations.

Noah Satz

Website Administrator

I have a passion for inspiring people. My role is growing Bags Direct’s online sales by manging daily operations on online platfroms and everything digital-related. I have 3 years experience of web development, which has supported me for creating a seamless customer journey.

Mia Halford

Retail Creative Director

I have a passion for bringing my creative ideas to life. I have experience in creating professional catalogues for Bags Direct's latest arrivals and developing visual merchandising concepts for retail stores.

Megan Bastick

Online Creative Director

I joined Bags Direct in 2022 to gain experience in the retail industry. I specialise in creating social media and digital marketing to create brand awareness about what we do best.

Diane Hendricks

Stock Manager

I have 15 years experience of warehouse and stock take management. I am here to help Bags Direct maintain consistent delivery by ensuring all orders are packed with love and are delivered in good condition to our valued customers.

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