Kelso's New Era

0 comentario

An unforgettable message

For nearly a century, it’s been more than just a department store, it’s been a landmark of fashion, family shopping, and trusted retail. Now, as Kelso steps confidently into a more sustainable future, they’re proving once again that style and substance go hand in hand.

And that story? It’s being told through something as simple, and powerful, as a bright red reusable bag.

The Secret Behind Retail

Consumers are demanding change, less packaging, fewer plastics, and more thoughtful materials. Yet many businesses are still handing out single-use plastic bags, knowing full well that they’ll end up in landfills, gutters, or oceans.

The risks?

Damaging your brand reputation in a climate-conscious world.
Falling behind legislation or environmental compliance.
Sending the wrong message at the checkout point.

Why This Bag Is Different

Imagine your customer walking out of your store with more than a new outfit. Imagine they leave with something that speaks for your brand long after they’ve left the building. That’s what Kelso decided to do.

They chose a shopper that:

Represents their brand as a modern fashion destination
Speaks to the style of the Kelso collection
Delivers real environmental value in everyday use

This is a step forward.

The Shopper’s Perspective

“When I walked out of Edgars with my new Kelso sweater in that red bag, people noticed. I use it every week now, for groceries, gym clothes, even as my laptop bag. It’s sturdy, it’s stylish, and it makes me feel like I’m making a better choice, without sacrificing too much.”

Want your customers talking about you? You know what to do.

Kelso x Bags Direct

We knew this bag needed to reflect their brand.

So here’s what we created:

Bright Edgars red with crisp white floral details. This makes for a eye-catching and elegant design.
The Material: Durable non-woven fabric made from recycled materials.
The Function: Over-the-shoulder carry handles, machine washable, and a wide base for all the shopping.
The Message: Kelso is not just keeping up, they’re leading with purpose

A Closer Look

This bag could be carrying:

A new pair of Kelso boots and a cotton tee
Your midweek grocery haul
Your laptop, water bottle, and a change of clothes for after work
Or just your go-to essentials for the school run or weekend errands

No flimsy plastic. No wasteful branding.

Just clean, simple practicality in every carry.

Reducing Waste

A reusable bag replaces dozens. Sometimes hundreds of single-use plastic bags.

By switching to recycled, non-woven fabric or cotton totes:

Thousands of kilos of plastic waste are avoided
Fewer resources are consumed during production
Customers are empowered to reuse, again and again

It’s more than a bag. It’s a symbol.

FAQs

Can I customise my bag design?

Yes! We work with your team to design bags that reflect your branding, with full colour printing and custom shapes available.

What’s the production timeline?

Generally 4–6 weeks from approval to delivery depending on your location and order volume.

Are the bags machine washable?

Yes! The Kelso shopper and many of our reusable bags are machine washable and built for long-term use.

Your Bag = Your Message

At checkout, your customer isn’t just buying a product. They’ll be carrying your brand into the world. So make it count. With Kelso's new reusable shopper, they’re not just offering fashion with purpose. They’re making sustainability visible at every checkout.