This Shopper Didn’t Just Package Products
The brief behind the bag
When Tekkie Town briefed us to design a custom reusable bag, their request was clear: create a bag that reflects who they are as a brand—bold, inclusive, and performance-driven. The result is a retail packaging solution that increases in-store spend, drives repeat foot traffic, and boosts sustainability credentials. This is more than a bag. It’s a strategic retail asset.
“Emotionally connected customers are more than twice as valuable as highly satisfied ones.” — Harvard Business Review
Tekkie Town is so unique because they are one of South Africa’s most trusted sports and lifestyle retailers. With over 400 stores across South Africa, Lesotho, and Namibia, it caters to a broad and diverse audience.
Their motto, #walkYOURway, reflects their belief in self-expression through movement. Jump higher, run faster, walk taller.
Bag Design That Walks the Talk
We created a bold blue non-woven bag featuring white linework illustrations that echo movement. The artwork focuses on a large shoe sole in motion—visually symbolising the tagline "#walkYOURway."
- Iconic blue and white colour palette consistent with Tekkie Town branding
- QR code to drive online engagement
- Social media and web links to build MULTI-channel retention
- Two size variants to suit all shopper types (solo or family)
SHOP48 Reusable Shopper Bag
The Tekkie Town’s Bag Deepen's Emotional Connection
- Customers carry the message everywhere they go—spreading brand awareness
- The design makes customers feel seen and included
- Encourages reuse, which aligns with growing sustainability expectations from Gen Z and Millennial buyers
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Results in Numbers:
- +22% increase in average transaction size (estimated)
- 400+ stores using consistent brand messaging
- 2x more likely to generate repeat store visits
- 1 reusable bag = 700+ plastic bags saved over its lifetime
Reusable bags have both economic and environmental benefits. Branded bags can also change how people shop... This is called the carry effect in retail. The idea is simple: The bigger the bag, the more shoppers tend to buy.
A Blueprint for Retail Growth
A Proven Model for Other Retailers Looking to Increase Basket Sizes and Brand Loyalty Tekkie Town has shown that when sustainability meets brand identity, it creates long-term value.
Their custom bag supports:
- Sustainability goals: reducing single-use plastic
- Repeat visibility: a mobile billboard carried by customers
- Retail efficiency: increased capacity, easy to carry, strong branding
Retailers in sectors like groceries, electronics, fashion, and homeware can replicate this strategy with category-specific designs.
We help brands like Starbucks, Giovanni’s, and Amazon design, produce, and deliver reusable bags that serve both marketing and operations. Whether you want a simple shopper or a detailed collection, we handle it all.
Start by exploring our Latest Catalogues, or Contact Us for a custom quote.
FAQs
1. Where can I order the Tekkie Town bag?
It’s available in select stores and used for packaging. You can also view the similar SHOP39
2. Is this bag machine-washable?
We recommend hand-washing non-woven bags to maintain structure and print quality.
3. Can I customise a reusable bag for my retail brand?
Yes, Bags Direct offers full in-house customisation—materials, size, artwork, and eco-certification.
4. Do bigger bags really increase shopper spend?
Yes, studies show that customers with larger bags tend to buy more per trip.
5. Are your products ethically made?
All our products are made in ethically audited factories.
When a Bag Becomes the Brand
The truth is, most brands overlook the power of packaging. They treat it like an afterthought, just something to put products in. Tekkie Town didn’t. They asked: What if our bag could become a message? What if it could be seen in the hands of 100,000 people walking through malls, campuses, and cities? The answer wasn’t in theory—it was in execution.
now, that bag does exactly what their shoes do: it moves. It travels. It lives in the hands of customers who keep showing up—not just because of price or product, but because they feel something.
This isn’t a case study, it’s a proven strategy, AND if you’re a retailer who wants to:
- Increase average transaction values
- Make your brand unforgettable
- Reduce waste and look good doing it
Then it’s time to talk.
Let’s build your brand’s next best asset. Email us: sales@bagsdirect.co.za
Visit: bagsdirect.co.za
Call us: +27 21 510 1786
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